In July 2025, Chicago becomes the epicenter of food science innovation once again. Between July 13-16, more than 16,000 top decision-makers and food industry professionals will gather at McCormick Place to engage with 1,000+ exhibitors showcasing the latest solutions, technologies, products, and ingredients that are shaping the future of the global food system.
For companies considering their first exhibition at IFT FIRST, the opportunity is particularly compelling.
“The reason we have a booth here, at IFT [FIRST], is IFT is the hub for the food and beverage industry, said Nate Yates with Ingredion. “So, this is really where everybody comes once a year to talk about the new developments.”
The numbers validate this assessment: 86% of IFT FIRST attendees wield purchasing power, allowing exhibitors—both veteran and first-time participants—to connect with key decision-makers in an environment optimized for business connections and sales. In 2024, 55% of closed-won opportunities originated directly from onsite sales.
Where else do you have the opportunity to condense months of sales cycles into just a few days? IFT FIRST is game-changing for exhibitors and attendees alike. Normally, it can take up to several months to connect with the right food scientists, R&D leaders, and purchasing influencers. But at IFT FIRST, everyone convenes in this one place, ready to engage—a particular advantage for companies new to the market or launching innovative solutions.
The concentrated nature of the event allows exhibitors to maximize their time and efficiently move prospects through the sales funnel—from initial contact to final purchasing decisions. This efficiency is particularly valuable for companies looking to establish or expand their market presence. Brian Kehoe with KSM-66 noted, “It’s fun for us because this is a lot of new companies that maybe in the past we haven’t necessarily interacted with.”
As the industry’s premier connection hub, exhibitors gain direct access to decision-makers and those with purchasing power, reaching an audience where more than 80% of attendees self-identify as industry professionals.
Additionally, the event offers strategic advantages beyond sales opportunities. The floor plan includes trend sessions, key research, science, and technology-focused discussions as well as dedicated networking zones, ensuring high visibility for participants. Technical presentation opportunities and one-on-one meeting spaces allow for deeper conversations with potential partners and customers.
The event’s comprehensive support system includes strategic booth placement opportunities, pre-show marketing guidance, and dedicated onboarding specialists—all designed to ensure a successful debut on the industry’s biggest stage.
Beyond the unparalleled sales opportunities, exhibitors at IFT FIRST enjoy the distinct advantage of tapping into a loyal attendee base. Nearly half of exhibitors consider the event their exclusive industry show of choice, year after year—a testament to its enduring value.
According to 2024 event survey results, the relationships built at IFT FIRST are invaluable. Returning exhibitor presence has strengthened industry connections, expanded global reach, and amplified return on investment in ways that can’t necessarily be achieved through traditional sales and marketing channels.
“…for anyone who is on the fence to come to IFT [FIRST], it’s a must-come show,” said Mohammed Salehi with Heray Spice. “You have very experienced people in R&D industry and the ingredient industry – very high-potential customers…that are coming here to solve the main challenges of the food industry.”
As planning for IFT FIRST 2025 continues, the energy is palpable. Across the sprawling convention center, food science innovators will connect, collaborate, and shape the future of the global food system. For both seasoned exhibitors and newcomers alike, this is the moment they wait for each year—a chance to showcase their solutions, drive measurable business growth, and make their mark on the evolving food landscape.
To be part of this experience, visit iftevent.org for more information about exhibit space, sponsorships, and comprehensive support services. Secure your booth at IFT FIRST 2025 today.
